MAGIC SPOON
Branding and visual identity for healthy alternative breakfast products. Utilizing animation and character design to launch several different products, with a focus on making a strong connection with the consumer. All design elements follow the mission statement of "Childhood classics. All Grown Up."
CEREAL FLAVOR HIGHLIGHTS
Social content used for cereal flavor launches and highlights of already existing flavors. Since the Magic Spoon uses an abundance of fun characters and colors in the branding, it was only natural to bring these elements to life through animation and kinetic typography.
TREATS LAUNCH
Magic Spoon Treats is a brand new cereal bar product that we launched in September 2023. We wanted the branding for Treats to be more bold and in your face to emphasize the "on-the-go" nature of the product. I built out animated branding elements using the logo, character eyes, icing drizzle, spiky wrapper, and rectangular bar shape. I brought these elements to life in the launch video and social posts below, making for some real EYE catching content. All of these efforts culminated in a successful launch and a 2024 DIELINE AWARD.
GALLERY
Various pieces of lifestyle imagery used for product launches of both cereal and Treats.
