Mobile first video assets for the money minded lifestyle website thesmartwallet.com. Created with the purpose of driving conversions through animated branding and motion graphics.
We experimented with a wide variety experiences through Instagram Stories to increase organic engagement with our followers. The examples below showcase interactivity through the Tap + Hold function, flashy kinetic typography, and surrealist humor.
Branded animated performance designed to engage a money conscious audience of millennials and gen z.